Different Perspective

W I T H   M I C H A L   C E R N A C E K  ( S L O V A K I A )

My name is Michal Černáček, and I’m 28 years old. I live in Banská Bystrica in Slovakia. I’m the CEO&Co-Founder of the Private Business Club International. I represent this ambitious club as Vice President. Business in general always attracted me, and the conservation of our planet was always my passion. With this great opportunity through Business Club Magazine International, I want to give you a closer look at ECO-Business in general or some fascinating interviews with other ecologists. In cooperation with Mr. Kuruc, I will regularly contribute to this project under the section Different Perspective, dedicated to science in business and why should companies around the world be ecologically active.

Biology was always my passion since my school days. Once I decided to study ecology, I knew ever since it was the right choice. You know, the planet is already devastated enough, and human beings want only to take and not to give anything back in return. Conservation of the planet is on the rise nowadays thanks to multiple conservational activities. I want to show people, entrepreneurs, and even companies that business can be done in an effective ECOFRIENDLY way. All you have to do is to believe that you want to do this from your heart. The planet needs you the same as you need the planet for your business.

Green business
Human society nowadays adapted to a consuming lifestyle. Therefore, in recent years the idea of ecology is prevalent not only in the world and ecology alone as complete nature protection but also ecology in the context of an ecobusiness or better know as GREEN BUSINESS. The planet has limited “supplies” or raw materials that society uses. Therefore the organic business dedicated itself to the sustainability of the business in a direct way to maintaining or preserving a decent life on Earth.

“Finally, the ecology perspective of the whole world is on the rise. People begin to understand that it is crucial to preserve what we were given. Our planet is a beautiful and fantastic place. We have the opportunity to live on this miraculous place and to use everything it can provide. We are very demanding consumers. We must understand the fact that if we want to take, we have to give—a simple equation. There are a few very ambitious projects which I like the most, 4ocean. Those guys are literally “hunting” plastic trash in the open waters to recycle it and made some very fancy items for people. I like this idea because they are not just “collecting” that plastic trash, but they are re-using it for something that can give us a smile on our faces. “- Michal Černáček

“What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another. “– Mahatma Gandhi

The issue of sustainable entrepreneurship arose around 20 years ago, and since then, several concepts have developed towards the sustainability of the modern high standard. These concepts are mainly based on a market economy since the market economy sees the Earth as a consumer warehouse of natural resources for profit. Therefore, theories based on this scheme are more perceived as conservation objectives towards a permanent profit and, in particular, maintaining resources without increased consumerism.

The basics between EGO-based and ECO-friendly can explain two very famous quotes.

EGO: “Let Us make man in our image, according to Our likeness; and let them rule over the fish of the sea and over the birds of the sky and over cattle and over all the Earth, and over every creeping thing that creeps on the Earth “– GENESIS 1:26

ECO: “Every atom in your body came from a star that exploded. And, the atoms in your left hand probably came from a different star than your right hand. It really is the most poetic thing I know about physics: You are all stardust. You couldn’t be here if stars hadn’t exploded, because the elements – the carbon, nitrogen, oxygen, iron, all the things that matter for evolution and for life – weren’t created at the beginning of time “– Lawrence M. Krauss

Basic concepts and eco-marketing Mentioning all the concepts about sustainable business would be very broad and, above all, detailed. However, the ideas we discuss are very well-established and well-known in today’s society, and it is, therefore, necessary to understand what is at their heart.

Everyone is already known for the term organic. This term refers to something merely close to nature and in no way negatively affected the service/product, etc. it does not affect the Earth.

Zero Waste is a very commonly used term in today’s consumer society. In simplicity, recycling is the output of products or services that leave no trace behind it or are reduced, for example, by recycling what can describe in simplicity as the process of reusing already used raw materials.

But the biggest mystery of today’s world is the concept of upcycling. At its core, upcycling is a straightforward concept and means the use of old and unnecessary items/materials and to convert or upgrade them into higher quality products.

The company decides that it sounds good, I’ll look great in people’s eyes, I’ll get new contracts that make sure companies are EKO, but what’s next? How to implement
organic marketing, and what is it anyway?

The terms mentioned above also provided an answer to this subject. As well as a sustainable business focused on advertising and nature products, organic marketing is close without any or minimal negative impact. Many companies choose the option of advertising in newspapers. In this case, it would also be a journey. Still, care should take place to ensure that the prints are explicitly made of recycled paper and, in particular, that the printing company focuses on the ECO business.

If the printouts met the conditions, but the company would be defective, or the production process would harm nature in this case, it would not be eco-marketing. The same goes to reverse. The best option for eco marketing is to use the internet.

Why be eco?
Many companies are aware of the fact that concepts such as ecology and sustainability are currently on the rise. In addition to reputation in society, such firms will also gain prestige status and, as the article has already mentioned, investors, suppliers, or business partners who explicitly seek only ECO-FRIENDLY companies for cooperation.

An excellent way of organic business is also to do so-called ecological education within the company and to focus on special seminars, webinars, lectures, and other activities on training its employees to understand the environmental basis. A company that can take care of something like this and, despite perhaps more difficult beginnings, can even increase its economic status.

The satisfaction of customers or clients will increase significantly, and of course, such firms will gain an inherent competitive advantage and, above all, build a positive image in the long term.

“You can look at this particular problem from a whole different perspective. Let’s say there is a vast manufacturer company. They not only need space for their building but also resources for its production. If they change their process of making goods to the way it would not harm the planet, why not do it? You always need to ask yourself, why shouldn’t I care about my planet? Also, this particular problem can be connected even with small companies. Let’s say you have an IT company purely based on the remote. Well, good for you. But every company must use paper for accounting or just for contracts. You can be ECO in a way that you will use only electronic documents even for this type of business. You see, you can be eco in a very, very easy way you have to want it. If you don’t want to be ECO, then don’t, But sooner or later, everyone will understand that this is not fanatism, but the planet needs our help to be preserved. The planet gives us far more than we deserve. “- Michal Černáček

However, watch out for so-called GREENWASHING, which is inherently just the ecological status of a company without any environmental inputs and outputs.

If a company wants to achieve ECO status, it needs to be dedicated to this status and not only to promote this status externally, and in doing so, to continue such companies to contribute to the degradation of the Earth.

I end this article with one very famous and precise quote: “We have to cultivate contentment with what we have. We really don’t need much. When you know this, the mind settles down. Cultivate generosity. Delight in giving. Learn to live lightly. In this way, we can begin to transform what is negative into what is positive. This is how we start to grow up. “– Jetsunma Tenzin Palmo

"If you help the planet to grow and to preserve, you can trust me, it will give you far more in return. Tat's how thankful Earth is."

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